Two San Francisco architects, Marc Lindsell and Mark Tetrault, came to me with a request to develop a new identity for their business. An essential element of the design was that it had to incorporate two “M”s or 2M. Their firm designs ecologically responsible structures and they envisioned something that was contemporary and that reflected their ethical principles and approach to architecture. The final concept became- two “M”s on a hinge with one swinging forward.
Client: 2M Architecture
Project: Branding